Were they thinking what the Conservatives were thinking?

Has anybody seen the NHS bill boards going up across the country with the childs text commenting "If you smoke I smoke" as part of the campaign against second hand smoke.

Not only has the Government used the Queen's speech to focus on the majority of campaign issues the Conservatives focussed on, but now they are even copying their marketing campaign. It can't just be me who thinks the billboard ads have an uncanny resemblence to the Conservative billboard campaign which hit home so well during the General Election.