An interesting point was made by Mark O'Brien in the post below which once again raises the issues of What's in a name?
When you come across people who say "I like you - but you're not really a typical Tory - and I don't like the Tories" and all the persuasion in the world can't convince someone to vote for you - then along with policy there needs to be a wholsesale examination of what people feel when they hear the word "Tory" or "Conservative" an idea I suspect Andrew Lansley who has advocated the possibility of a name change could well support.
I've worked for two of the most trusted brands in the country (One has lots of little red vans with letters in, and the other is where you will probably go to get your prescription from)- and while working for the first one the "powers that be" decided in their wisdom to change their name.
You wouldn't believe the media outcry and indeed the outcry from MPs of all sides - with the upshot being the new name was dumped little over a year after it was introduced. Yes we need policy - and a leadership election will help focus the party's minds as to where it thinks it should head.
We all know that Coca Cola will not let its adverts appear in magazines if the editorial on the page next to their ad isn't seen as complimentary to their brand. Brands these days are worth millions and are very persuasive in convincing people to buy something, or to give people a feeling of trust.
Little things can have big impacts. I advocated a change in the name of Central Office a couple of years ago - and was so pleased that (if reports are true) Lynton Crosby changed the name to Campaign Headquarters - because that's what it is.
I am the first to admit that political parties are not the same as companies - but brand values do play a part in politics. Now are we actually a "conservative" party - or are we reforming, progressive and forward thinking - words that actually are sometimes very much in conflict with the "Tory" label which in Northern parts of the country is used to beat us about the head.
If we were starting from scratch post the 2005 election I wonder what name the branding experts would chose to call our party. A name that would fit in with the policies and ideas we
espouse.
The question is - does the party need a new name?